As we all know, it is getting harder and harder to ‘be seen’ on Facebook because this powerhouse platform has changed toward a pay-to-play model within the past few years. Facebook advertisements and paid alternatives still remain an efficient means to target your ideal customer and extend the reach of your important Facebook upgrades, even though many users are significantly less than thrilled at the thought of having to cover this alternative. 

On a more positive note, Facebook is always striving to deliver the best to its users and has lately made some changes that really give businesses the edge when it comes to reaching targeted customers. Are you up on the latest Facebook Ad improvements? If you are not, you may be missing out on expanding your audience. Here’s what’s happening with a few of the most popular social media platforms.

Bearing that in mind, Facebook made the ideal column advertisements larger and bolder. This provides additional value to your advertising campaign since it provides a better impression. Now you have more room to showcase the whole story for clients. Fewer ads on the page mean more attention to the ones that appear. Make the most of the space and produce an attention-getting advertisement that will cause a higher click-through pace. Publish your creative advertising on News Feed and also the right column to make sure to reach your intended audience.

More Frequent Feedback – Remember how your mom usually had to tell you something twice before you heard her? Since early August advertisers are able to utilize one ad twice in precisely the same moment. This is a switch in the previous daily limit. You can also insert ads twice a day from a webpage that a person is not linked to; again, an increase over the once-daily limit. If a person is joined to a webpage, the ads from this page may nevertheless be inserted into News Feed on as many as four occasions. That has not changed. Learn more about Pixality web design.

What this means for us is potential clients will see your ad twice a day. It will not increase the number of ads for the consumer; just the frequency exactly the same advertisement is seen. These are just a couple of the changes which have been implemented recently.

Managing Ads on the Go: In July 2014, advertisers have a new means to manage their own Facebook ads on the move with Ads Manager on cellular devices.

  • Pause or resume campaigns
  • Edit budgets and schedules
  • View Details
  • Respond to alerts

Promoted Posts are individual page articles that get extra paid hit from the News Feed among friends and fans of fans as a result of using the page’s Promote button. It is simple to use, has good analytics, and allows the user to immediately pick and budget using a sliding scale.

Facebook marketing is your go-to approach for attracting new customers to your studio. Unfortunately, making it work can mean a big investment with an agency or the frustration of trying to do it all on your own. To learn more about this service, check out Pixality.